June 10, 2021

Reflections: On Tools

We are often asked about the tools we use when we conduct research. Truth is we have been reflecting and debating about tools for many years […]
May 18, 2021

Learnings from a museum social media listening – Learning #4: Children have the power

Children have been proven, on many occasions, to be “carriers” of information at home and “influencers” of family behaviours (e.g. recycling). In our qualitative study (April […]
May 17, 2021

Learnings from a museum social media listening – Learning #3: An extroversion trend

Globally extroversion has been a tendency for museums, again as one more vehicle towards increased visitation. Museums had to find a balance between their serious and […]
April 18, 2021

Learnings from a museum social media listening – Learning #2: Museum visiting is good for you!

Our second learning offers insights pertinent to the different ways museums can use to encourage visitation. It is consistent with our April 2020 qualitative study*, involving […]
April 7, 2021

Learnings from a museum social media listening – Learning #1: The Ticket issue

Museums depend on visitation. Not necessarily financially, but definitely, for realising their reason to be. Much has been written regarding motivating, enhancing, maintaining and altering visitation […]
March 15, 2021

Reflections on Alice

I will not argue that when Lewis Carroll created “Alice’s Adventures in Wonderland” in 1865, he had market research in mind. What I would say though, […]