May 18, 2021

Learnings from a museum social media listening – Learning #4: Children have the power

Children have been proven, on many occasions, to be “carriers” of information at home and “influencers” of family behaviours (e.g. recycling). In our qualitative study (April […]
April 18, 2021

Learnings from a museum social media listening – Learning #2: Museum visiting is good for you!

Our second learning offers insights pertinent to the different ways museums can use to encourage visitation. It is consistent with our April 2020 qualitative study*, involving […]
April 7, 2021

Learnings from a museum social media listening – Learning #1: The Ticket issue

Museums depend on visitation. Not necessarily financially, but definitely, for realising their reason to be. Much has been written regarding motivating, enhancing, maintaining and altering visitation […]