June 10, 2021
We are often asked about the tools we use when we conduct research. Truth is we have been reflecting and debating about tools for many years […]
May 18, 2021
Children have been proven, on many occasions, to be “carriers” of information at home and “influencers” of family behaviours (e.g. recycling). In our qualitative study (April […]
May 17, 2021
Globally extroversion has been a tendency for museums, again as one more vehicle towards increased visitation. Museums had to find a balance between their serious and […]
April 18, 2021
Our second learning offers insights pertinent to the different ways museums can use to encourage visitation. It is consistent with our April 2020 qualitative study*, involving […]
April 7, 2021
Museums depend on visitation. Not necessarily financially, but definitely, for realising their reason to be. Much has been written regarding motivating, enhancing, maintaining and altering visitation […]
March 15, 2021
I will not argue that when Lewis Carroll created “Alice’s Adventures in Wonderland” in 1865, he had market research in mind. What I would say though, […]