When I met Korina, she already had her degree and PhD in Social Psychology and was starting a career in Market Research.
Being one of her students in her psychology and research methodology courses, she inspired me to follow this intriguing field. Following her academic career, Korina worked for almost 20 years as Qualitative Director and Client Service Director in main agencies, dealing with big local and multinational clients, in a wide range of industries and services.
We worked together, laughing – and sometimes crying – our hearts out for several years, creating amazing work and getting every time closer and closer to each other. She then decided to further pursue her career abroad working for pharma research and F&B marketing in the UK and the Middle East, while expanding her academic knowledge to include European Civilization and Museum Studies. Despite the distance we never stopped exchanging ideas and debating on the future of our field, especially following the global financial crisis of the last decade along with the technological accessibility revolution.
Korina’s return to Greece allowed us to make our dream come true and implement the idea of “Nous – Everyday Learning”, which we proudly present.