June 10, 2021Published by korina at June 10, 2021Categories ReflectionsReflections: On ToolsWe are often asked about the tools we use when we conduct research. Truth is we have been reflecting and debating about tools for many years […]
March 15, 2021Published by korina at March 15, 2021Categories ReflectionsReflections on AliceI will not argue that when Lewis Carroll created “Alice’s Adventures in Wonderland” in 1865, he had market research in mind. What I would say though, […]